Health & Wellness Copywriter
Conversion Copywriting for Integrative Medicine Doctors, Therapists & Coaches
I write genuine and empathetic words that help you clarify your marketing strategy and refine your message — so you can nourish relationships, convert leads into clients, and grow your income.
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Services
Done-for-you packages that provide everything you need to maintain and grow your business — whether it’s launching a new program, updating your website, establishing a marketing plan, or creating fresh monthly content.
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Portfolio
Nervous about hiring a copywriter? I get it. It’s like finding the right doctor or mechanic. You need someone you can trust. Which is why I put together my best work — so you can see for yourself how I’ve helped others just like you.
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About Me
Copywriter. Nomad. Plant-based Lover. Self-Help Junkie. Therapy Patient. Whole-Body Wellness Advocate. You could also say I’m trying to live a rich, fulfilling, and healthy life — and I want to help your clients do the same.
You Don’t Have to Do It All
It’s Thursday afternoon, and you’re feeling overwhelmed and exhausted — again. Another long week’s gone by, and you don’t feel any closer to your goals.
You’re tired of this weekly ritual where the same thoughts flit through your mind:
You became an integrative medicine doctor to help people, but most of your time goes toward tiresome marketing and sales tasks.
You should feel excited by your full roster of therapy patients, but you’ve lost the passion for your work because they’re not who you really want to help.
You launched your first coaching course, but sales are minimal, and it’s not providing the passive income you hoped for.
You used to get excited creating social media posts and email newsletters, but now it’s such a chore coming up with what to say.
You want to scale your practice and increase your income, but you don’t know the best way to do this that doesn’t require hours of your time.
But any time you try to come up with a new marketing plan or think up a solution, you end up back where you started — because you don’t have the time, energy, or knowledge to figure it out right now (and helping your patients comes first).
So all those tedious marketing tasks get pushed to the back burner:
Updating your website to reflect your new offerings.
Launching a program or course that would help even more people.
Building an email list of potential clients instead of relying on paid ads.
Creating monthly content that offers hope and healing for your patients.
You’ve been so caught up in keeping the business going that you’ve lost sight of your goals. While you’re successfully making 6-figures on paper, there’s this lingering feeling of dissatisfaction — because your business isn’t quite where you want it to be.
While you know where you want to be, getting there is what eludes you. You just don’t know what to do — or have too many ideas from Google and your colleagues swirling around your head.
So what can you do? The answer is simpler than you think…
Partner With a Holistic Health and Wellness Copywriter Who’s as Invested in Your Business as You Are
I can help you stop second-guessing and grow in the direction you want with compelling copy (aka words). When you work with me, you’ll be able to:
Grow your audience, following, and/or network.
Foster trust and build relationships with potential clients.
Share your unique brand and perspective on whole-body wellness.
Nourish your established connections and business.
Whether you’re a team of two or have employees in the triple digits, my role remains the same: supporting you with SEO-optimized copy that strikes a balance between empathy and sales.
We’re the perfect fit if you’re a holistic business or practitioner with services that include mind, body, spirit, and emotional elements like:
Integrative or functional medicine
Mindfulness, meditation, or breathwork
Health coaching or nutrition guidance
Therapy, counseling, or mindset work
Emotional healing, wellness, or regulation
Fitness, physical therapy, or movement
Alternative practices like acupuncture or massage therapy
Energy, spiritual, or reiki healing
My mission is to be a resource for holistic and mental health professionals (like you). So you can refine your marketing strategy, nourish relationships, convert leads into clients, and grow your income. All while helping more people.
Ready to work with me?
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![Health Coach Jillian Gordon Headshot]()
“Melanie’s Your Girl!”
“Melanie was genuine and offered small tidbits that I could implement without even using her product. But she did it in such a way that I wanted to learn more and knew she could really help me in the areas I struggle with. I'm solicited to DAILY for products and services to help build my coaching practice, so she stood out in a big way… if you are looking to hone your vision and brand to create a cohesive marketing strategy while still maintaining some level of DIY, Melanie’s your girl. And when you are ready to hire her for more services like providing copy for emails and content, she’s right there for you to be able to level up.”
— Jillian Jane Gordon, Chronic Pain & Stress Management Coach
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![Therapist Rebekah Yigael and Life Coach Dante Yigael Headshot]()
“We feel more confident!”
“Since the new website went live, we have had many more women reach out for pregnancy loss services. Now that our website speaks to our population, we both feel more confident in being able to communicate the benefits of the services we offer and clearly share what it’s like to work with us, helping us both connect with more clients in a successful way. She helped us with so much more than our website copy – her words brought clarity to the structure of our business and the services we offer.”
— Rebekah & Dante Yigael, Trauma Therapist & Life Coach
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![Organizational Psychologist Melissa Doman Headshot]()
“One-Of-A-Kind to Work With!”
"When I say that Melanie is a one-of-a-kind to work with, I really mean it. Her attention to detail, thorough scoping process, and passion for her work is seriously top-notch. I'm very specific about the services I provide to my clients, and about the tone and message I use to communicate about those services. Handing over the communication reins of my business to someone else was very tough, but Melanie truly put me at ease. She showed me from the first moment we spoke that she would work as hard on my business content as if it were her own. And she did!”
— Melissa Doman, Organizational Psychologist
Serving the Holistic Health Community
As a holistic and mental health professional, you want someone who knows your field, shares your interests, and aligns with your core values.
(Which is why I’m not just a run-of-the-mill copywriter who works with any Joe Schmoe out there.)
Instead, I’ve niched down to an industry I’m passionate about and wholeheartedly support. So if you’re a…
Therapist or Counselor
Health or Wellness Coach
Integrative or Functional Medicine Doctor
Energy Healer
Wellness Practitioner
Mental or Holistic Health Brand
…then we’d be the perfect partnership!
Reach out to me today — and I’ll show you how working together will lead to more conversions and increased income in your business.
Your content has about 8 seconds to grab people’s attention.¹
That’s a speed you’re probably not used to as a holistic health professional who offers personalized services at your clients’ pace. So you need compelling copy that forms immediate connections and builds long-lasting relationships — which is where I come in.
About
Hi, I’m Melanie, a Health and Wellness Copywriter
I started my journey into the holistic health space over a decade ago.
My unhealthy habits led to unexplained symptoms that just wouldn’t go away. Frustrated with my doctor’s suggestion to “keep taking pills,” I started searching for the root cause of my health problems and real solutions that would actually work.
In the following years, I began the process of healing my whole self — mind, body, spirit, and emotions. Which led to healthy lifestyle changes like:
Switching to a plant-based diet.
Going to weekly therapy sessions.
Creating a regular mindfulness practice.
Finding doctors that share my views about healthy living.
Leaving my job to do what brings me joy: traveling, creating, and helping others.
During this time, I also developed my skills as a writer, creative, and business owner. I graduated with a degree in Architecture and took on leadership roles at various corporate firms. As the years went on, my responsibilities grew to include things like:
Managing multi-million dollar projects.
Presenting top-notch design solutions for my clients.
Coordinating teams of 25+ people across multiple disciplines.
Resolving unexpected problems in timely and effective ways.
But after years of burnout, exhaustion, and lack of passion for my job, I left the corporate world in search of something new. I wanted to create a business that embodies the things I’m passionate about.
I’m the Ideal Person to Help You
Why? Because…
➜ I know how challenging — and rewarding — it is to build something you’ve poured your heart and soul into. But threading your passion and personality into your words isn’t easy, especially when you’re trying to sell and manage a business.
➜ I also know what your clients are going through because I’ve been in their shoes. With my shared interests, knowledge, and background, I can quickly form connections and build relationships with your audience.
➜ I have a track record of handling any-scale projects and delivering work that wows my clients. All of which has led me to where I believe I’m meant to be: writing for holistic and mental health professionals.
➜ I offer something unique in the copywriting world — I specialize in holistic and mental health. So you gain a supportive partner who:
Values your unique experience and background.
Shares your passion for all things holistic and mental health.
Understands the impact of your business on the world.
Wants to help others live happier, healthier lives.
Think of me as a behind-the-scenes stage manager who keeps the marketing show running. I create value-aligned marketing materials, standardize the tone of all your content, and develop easy-to-follow funnels. So your clients can follow the roadmap that leads right to your “Book Now” button.
You can get back to doing what you love — helping people heal — while I take care of the words that connect and nourish them along the way.
If you’re ready to work with a health and wellness copywriter who has your best interests at heart, let’s connect today.
72% of people try to avoid medication when possible and turn to alternative medicine or natural remedies instead.²
So there’s an ocean of potential leads out there. But how do you find like-minded souls — the ones who share your values and would benefit the most from your services? If you’re ready to create a marketing strategy that filters through the noise, connect with a holistic health and wellness copywriter today.
Packages Perfectly Suited to Your Needs
As a health and wellness copywriter specializing in conversions, my goal is to write words that persuade your readers (and potential leads) to take action. Whether that’s purchasing your health course, joining your email list, or booking an appointment, I aim to position your business as the solution to their problems and desires.
I do this by drawing on a variety of psychological tools, marketing strategies, and story-telling techniques. Then, with each piece of copy I create, you’ll get:
Relevant and helpful content that provides immediate value to your audience.
Search Engine Optimization (SEO) strategies so your content ranks high in search engine results.
Extensive research of your brand, the market, competitors, and your client’s needs.
Professional editing and proofreading so your content is error-free and easy to read.
Loose layouts, formatting, and header selections so you can quickly copy and paste.
Call-to-Actions (CTAs) links that move your clients through your sales funnel.
Royalty-free images that visually support your CTA (when needed).
Coordination with your team members so you don’t have to worry about managing your project.
With this extensive process, I’m able to create a high-quality product that perfectly aligns with your brand and business goals.
Ready to get started? Check out these investment packages that will help you develop a long-term marketing plan, improve your website copy, create consistent monthly content, and launch a new course or program.
⬇︎ LEARN MORE ⬇︎
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Nourish What You’ve Got
a.k.a. Monthly Content Package
Wondering how to convert doubtful followers into avid clients willing to use your services? Struggling to build an email list and drum up interest for your products? Monthly content is the best way to do this!
When it comes to growing your business, it’s about more than creating an amazing website and product/service. It’s also important to show up for your readers on a consistent basis. So they can learn about who you are and how you help.
You need valuable content each month that provides relevant information and positions you as an authority in your field. So I put together an effective package that makes it easy to “Nourish What You’ve Got” while expanding your reach. In this package, you’ll get:
Mini-Brand Voice Session (research + questionnaire)
Monthly Content Strategy Session (deliverables: content plan)
4 SEO-Optimized Blog Articles (1000-1500 words each)
4 Emails (200-500 words each)
4 Social Media Posts (200-500 words each)
2 Zoom Calls (Project Kickoff + Brand Voice)
1 Round of Edits for all content
As a therapist, health coach, or integrative medicine doctor, you have an amazing service to share with the world — and your audience is eager to hear from you. All it takes is partnering with a holistic health and wellness copywriter who knows exactly how to make that happen.
$2,995 INVESTMENT / MONTH
Optional Add-Ons: Emails @ $150 per email and/or Social Media posts @ $120 per post
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Strengthen Your Roots
a.k.a. Website Package
Tired of the outdated and inaccurate copy on your website? Ready to upgrade some of your pages to reflect your new offerings? Just getting started and need a shiny new website to kick things off? This website package is just what you need!
When it comes to your online presence, your website is the main hub of your marketing strategy. It’s where you tell your readers who you are, how you can help, and what they should do next to work with you. It also sorts through the sea of potential clients to find the ones that fit you best.
So you need a solid foundation with powerful language that builds strong connections and encourages your readers to take the next step on their journey. In this package, I provide the tools that create the framework around the rest of your marketing. With this package, you’ll get:
Mini-Brand Voice Session (research + questionnaire)
5 SEO-Optimized Website Pages (1000-1500 words each)
4-Email Welcome Sequence (200-500 words each)
Opt-in Text (up to 150 words)
Lead Magnet Creation (up to 2000 words + design/layout in Canva)
2 Zoom Calls (Project Kickoff + Brand Voice)
1 Round of Edits for all content
Whether you’re just getting started or you’ve had your business for more than a decade, you can transform your website into a place readers will want to visit — and a valuable resource they can rely on. All it takes is a simple click to connect with me and get started.
$5,195 INVESTMENT
Optional Add-On: Website pages @ $600 per page
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Grow & Flourish
a.k.a. Launch Package
Ready to launch a new health course or coaching program? Want to make sure you get the word out about your newest product? Have a service that isn’t performing well? Launch copy is the solution!
This package is a done-for-you copy service that includes everything you’ll need to get the word out to your followers. It’s designed to lead doubtful readers on a smooth customer journey and transform them into enthusiastic clients. The language is powerful and persuasive, the research process is extensive, and I’ll be with you every step of the way — whether this is your very first launch or your tenth.
By the time we’re done, you’ll receive copy for two funnels — one through an email campaign and another through your website — including:
Mini-Brand Voice Session (research + questionnaire)
Opt-In Landing Page (1500-2000 words)
Short Form Sales Page (1000-1500 words)
Long Form Sales Page (2000+ words)
Post-Purchase Landing Page (1000-1500 words)
15-Email Launch Sequence (200-500 words each)
4 Zoom Calls (Project Kickoff + Brand Voice + Map Customer Experience + Process Touch Point)
1 Round of Edits for all content
If you have a product or service greater than $500 and you’re ready to grow your income, this is the package for you.
$8,795 INVESTMENT
Optional Add-Ons: Emails @ $150 per email and/or Social Media ads @ $175 per ad
A la Carte Services
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Sales & Landing Pages
STARTING AT $1,200 PER PAGE
A sales or landing page is a powerful tool in your sales funnel and launch sequences. The goal of these pages is to persuade readers to do one thing: click your “Book Now” button.
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Lead Magnets & E-Books
STARTING AT $1,200
Looking to offer helpful, relevant content and convince readers (or followers) to join your email list? Lead magnets and e-books are the perfect way to showcase your skills in a pretty PDF package.
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Website Pages
STARTING AT $600 PER PAGE
Your website is the foundation of your online presence. But without a clear picture of who you are, what you offer, and how you can help, readers will feel lost — and bounce off your page.
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Blog Articles
STARTING AT $480 PER ARTICLE
Blog articles are the perfect way to showcase your expertise and address your audience’s pain points. So they can trust that you’re an authority in your field who has their best interests at heart.
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Emails & Sequences
STARTING AT $150 PER EMAIL
Email marketing is the best tool in your marketing toolbelt. For every $1 you invest in emails, you can see up to a $36 return on your investment (ROI) — higher than social media and any other channel.³
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Social Media Posts
STARTING AT $120 PER POST
Social Media is one of the best ways to build awareness and interest in your business. But you need content that captivates your audience and keeps them wanting more.
Portfolio
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![HVL Therapy & Coaching home page]()
Website Copy
Whether you’re just starting out or you’ve been practicing for 20 years, a solid website is the foundation for your online presence — and the hub of your marketing strategy. It’s the jumping-off point for launching your offerings and sharing monthly content. Ready to see what the end product might look like? Check out this team of therapists and life coaches at HVL Therapy & Coaching Center.
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![Health coach's landing page]()
Landing Page
A landing page is critical when it's time to get your readers and followers to take action and do it right now. So you need copy that works toward that single goal – all while talking up the benefits of your product and answering any objections that stop your readers from clicking that “Buy Now” button. Relief & Renewal, a landing page for a Chronic Pain Management Coach, does this perfectly.
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![Spiritual counselor's lead magnet]()
Lead Magnet
Building an email list is the golden ticket of marketing — and one of the best ways to grow your income. But you might be wondering, “How do I entice my patients to give me their email?” The answer: create a compelling lead magnet that offers immediate value, like an e-book or a case study. To see one in action, take a peek at The Well Grounded Soul’s lead magnet: How Depth Hypnosis Can Transform Your Life.
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![Satisfying Relationships sales page]()
Sales Page
A sales page is an invaluable tool in your marketing funnel — it’s the place to highlight all the benefits and features of your product or service. You can go into detail about the process, share the perks of working with you, and feature social proof from clients raving about your offering. Satisfying Relationships, a relationship therapy practice, has a sales page for its signature service Doug-on-Demand that does this perfectly.
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![Inspired Action Counseling home page]()
Email Sequence
When it comes to online marketing, sending regular emails to your client’s inbox quickly establishes a connection and builds trust with your readers. It also makes your life easier because you’re talking to people who are already interested in your services (or they wouldn’t have joined your email list). So capitalize on that interest with an email campaign or sequence like this one for Inspired Action Counseling.
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![Woman sitting on her bed writing copy in her notebook]()
Blog Article
Once you’ve established an online presence, the next step is consistently showing up with valuable information your clients can use. This deepens your connections and convinces your clients that you know what you’re talking about. When that happens, they’ll be more likely to work with you and purchase your offerings. Here’s a sample from Courtney Miller Psychotherapy of what a weekly blog post might look like.
“Insightful and an absolute delight!”
“Melanie was amazing to work with. She is insightful and an absolute delight as a person and professional. Yes, [I would recommend her to other people]! She provided constructive, honest, feedback which helped make our project a success!”
— Deyna Gomez, Emotional Wellness Coach
Working With a Health & Wellness Copywriter
Wondering how to work with a copywriter? It’s a simple process that can be boiled down into three steps: call, project, and results. When we work together, we’ll follow these steps to ensure you get everything you need to convert leads into clients.
Step One: Discovery Call
Start by scheduling your free 30-minute discovery call. On the call, we’ll talk about your needs and develop a game plan tailored to your business.
Step Two: Project Creation
I’ll send you the contract and invoice to get started. We’ll jump right in with the research phase — then I’ll start writing. Following the schedule we discussed, you’ll see your project unfold with each piece of copy I send you.
Step Three: See Your Results
You’re ready to share with your audience — and the world! With all the copy complete, you can launch your offering, showcase your website, post to social media, or start sending those emails. Watch as more leads turn to clients and your income grows.
Sound like a plan? If you’re ready to clarify your message and transform your marketing strategy, reach out to me.
FAQ
Whether you’re a marketing guru or it’s your first time working with a health and wellness copywriter, you probably have questions. You might be wondering, “What can I expect?” or “Does she offer payment plans?”
These are questions I hear a lot from my clients, so I put together a list of the most common ones plus the answers. But if you can’t find the information you’re looking for, reach out to me. We’ll find time for a free 30-minute discovery call to chat about your needs.
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No. I don’t offer website design, website editing services, email coordination, social media management, etc. At this time, my services only encompass the writing portion of your marketing materials. But I’ll coordinate with your website designer (or anyone else) you’ve hired to work on the project.
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I offer one round of complimentary edits for each piece of copy I write.
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This depends on several factors like the size of your project, my current workload, and the type of copy. Right now, I have immediate availability, but this can change at any moment.
If I’m not able to work on your project right away, I’ll let you know my next availability upfront. If you have a specific deadline or date in mind, please mention it to me on our discovery call together.
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Yes. Most of my services are on a 50/50 payment plan. You’ll be required to put down a 50% deposit at the start of the project, and the balance will be due once you receive the final piece of copy. Depending on the size of the project and your individual needs, I’m happy to discuss other payment plan options as well.
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No. As a service-based health and wellness copywriter, I rely on client projects to keep my business running smoothly. Once you pay your deposit, I reserve time in my calendar for you — and I don’t book any other clients during that time slot. Due to this setup, I’m not able to offer any refunds once the project is started.
Contact Me
Writing copy and developing a marketing strategy can be a challenging process (I’ve faced similar problems as a business owner, too). But here’s the secret — you don’t have to do it all on your own. You can partner with an expert health and wellness copywriter who knows how to convert leads into clients.
If you’re ready to get started and come up with a game plan, reach out to me today. You can click the link below to book your free 30-minute discovery call (at a time that works for you).
Or fill out the contact form to get started. I’ll follow up with the next steps and a link to book your free 30-minute discovery call.
⇩ Fill out the contact form below to get started. ⇩
When visiting your website, 86% of readers want to see helpful information about your products or services.⁴
So your words matter — and it’s crucial that you make them count. But if you’re overwhelmed by the task, that’s ok. I’m here to help, and I’m a simple click away.
LIKE WHAT YOU HEAR?
Join My Email List
I like to keep in touch and stay connected — and email’s one of the best ways to do that.
When you sign up for my email list, you’ll receive regular emails with updates, blog articles, copywriting tips, and the latest happenings in my business. It’s the best way to keep up with me and hear about my latest offerings too!
See you in your inbox!
